The types of media are
FILMS
TV
PUBLISHING (NEWSPAPERS,MAGAZINE)
MUSIC
RADIO
AND GAMES
We are now in an age where media is all around us, media producers target their vaudiences using tools such as demographics.
“The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.” //
“The grades
| Grade | Social class | Typical occupation |
|---|---|---|
| A | upper middle class | doctor, solicitor, barrister, accountant, company director |
| B | middle class | teacher, nurse, police officer, probation officer, librarian, middle manager |
| C1 | lower middle class | junior manager, student, clerical/office workers, supervisors |
| C2 | skilled working class | foreman, agricultural worker, plumber, bricklayer |
| D | working class | manual workers, shop worker, fisherman, apprentices |
| E | underclass | casual labourers, state pensioners |
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.
Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from demography, see below.) Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research.
Demographic trendsdescribe the changes in demographics in a population over time. For example, the average age of a population may increase.” quoted from
http://en.wikipedia.org/wiki/Social_grade
http://en.wikipedia.org/wiki/Demographics
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