Media Studies

The types of media are

FILMS

TV

PUBLISHING (NEWSPAPERS,MAGAZINE)

MUSIC

RADIO

AND GAMES

We are now in an age where media is all around us, media producers target their vaudiences using tools such as demographics.

“The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.” //

“The grades

Grade	Social class	Typical occupation
A	upper middle class	doctor, solicitor, barrister, accountant, company director
B	middle class	teacher, nurse, police officer, probation officer, librarian, middle manager
C1	lower middle class	junior manager, student, clerical/office workers, supervisors
C2	skilled working class	foreman, agricultural worker, plumber, bricklayer
D	working class	manual workers, shop worker, fisherman, apprentices
E	underclass	casual labourers, state pensioners

The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.

Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from demography, see below.) Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research.

Demographic trendsdescribe the changes in demographics in a population over time. For example, the average age of a population may increase.” quoted from

http://en.wikipedia.org/wiki/Social_grade

http://en.wikipedia.org/wiki/Demographics